Project Description

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Campaign Background

The Royal National Orthopaedic Hospital NHS Trust is the largest orthopaedic hospital in the UK and a leader in the field of orthopaedics worldwide.

The Trust directly employs 1,502 people with hundreds more employed by partners supporting its work. It provides services on two sites; the Stanmore Hospital site which is a 223 bed hospital with capacity for 16 intensive care patients and is set in 112 acres of land in the London Borough of Harrow. The Bolsover Street site which attends to outpatient cases only and is located in Central London.

The Trust engaged HST to develop a talent acquisition strategy for the direct recruitment of newly qualified and experienced international nurses from a non-traditional overseas source market.

Campaign Video

Campaign Overview

HST developed a comprehensive strategy and talent marketing plan that included Australia being identified as a potential source market to target British trained nurses to return home and newly qualified Australian trained nurses in key states.

An end-to-end resourcing solution was adopted by the Trust that included a branded advertising campaign with campaign website, promotional video and digital artwork alongside outsourced candidate management to manage applications and provide selection support.

The campaign generated 249 applications from Registered Nurses living and working in Australia that HST’s Candidate Management Team then filtered and screened to create a shortlist for the Trust.

HST then scheduled 48 video-interviews with the shortlisted candidates across two States in Australia that resulted in 47 job offers being made and 26 job offers being accepted.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST developed a comprehensive strategy and talent marketing plan that included Australia being identified as a potential source market to target British trained nurses to return home and newly qualified Australian trained nurses in key states.

An end-to-end resourcing solution was adopted by the Trust that included a branded advertising campaign with campaign website, promotional video and digital artwork alongside outsourced candidate management to manage applications and provide selection support.

The campaign generated 249 applications from Registered Nurses living and working in Australia that HST’s Candidate Management Team then filtered and screened to create a shortlist for the Trust.

HST then scheduled 48 video-interviews with the shortlisted candidates across two States in Australia that resulted in 47 job offers being made and 26 job offers being accepted.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

48

The Total Number of Nurses in Australia that were Shortlisted for a Video-Interview

47

The Total Number of Nurses in Australia Interviewed and Offered a Job by the Trust

26

The Number of Job Offers Accepted by Nurses in Australia to work with the Trust

Campaign Key Statistics

48

The Total Number of Nurses in Australia that were Shortlisted for a Video-Interview

47

The Total Number of Nurses in Australia Interviewed and Offered a Job by the Trust

26

The Number of Job Offers Accepted by Nurses in Australia to work with the Trust

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London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery