Project Description

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Campaign Background

The Royal National Orthopaedic Hospital NHS Trust is the largest orthopaedic hospital in the UK and a leader in the field of orthopaedics worldwide.

The Trust directly employs 1,502 people with hundreds more employed by partners supporting its work. It provides services on two sites; the Stanmore Hospital site which is a 223 bed hospital with capacity for 16 intensive care patients and is set in 112 acres of land in the London Borough of Harrow. The Bolsover Street site which attends to outpatient cases only and is located in Central London.

The Trust required a strategic recruitment marketing partner to create and manage a digital sourcing campaign to directly source and recruit 30 newly qualified and experienced overseas trained nurses to work for the Trust.

Campaign Video

Campaign Overview

The Royal National Orthopaedic Hospital NHS Trust engaged HST to design and deliver a digital recruitment advertising campaign with managed video interviews in Australia.

The aim of the campaign was to deliver video interviews with suitably qualified nurses in Australia that applied directly to the Trust via their own employer branded digital recruitment advertising campaign.

The digital sourcing campaign from HST included a recruitment landing page, short recruitment video and digital creative such as banners and buttons using the Trust’s own unique employer brand.

HST directly managed the entire digital advertising campaign in Australia selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 4,591 unique visitors and 5,564 page-views to the campaign website generating 384 applications.

HST filtered and screened the initial 384 expressions of interest creating a shortlist that resulted in the Trust conducting 48 video-interviews resulting in 47 job offers and 26 offers being accepted.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

The Royal National Orthopaedic Hospital NHS Trust engaged HST to design and deliver a digital recruitment advertising campaign with managed video interviews in Australia.

The aim of the campaign was to deliver video interviews with suitably qualified nurses in Australia that applied directly to the Trust via their own employer branded digital recruitment advertising campaign.

The digital sourcing campaign from HST included a recruitment landing page, short recruitment video and digital creative such as banners and buttons using the Trust’s own unique employer brand.

HST directly managed the entire digital advertising campaign in Australia selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 4,591 unique visitors and 5,564 page-views to the campaign website generating 384 applications.

HST filtered and screened the initial 384 expressions of interest creating a shortlist that resulted in the Trust conducting 48 video-interviews resulting in 47 job offers and 26 offers being accepted.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

249

The Number of Nurses that Applied to Work for the Trust through the Digital Advertising Campaign across Facebook, Twitter, Instagram and LinkedIn

48

The Number of Nurses in Australia that were Video-Interviewed by the Trust

26

The Number of Job Offers Accepted by Nurses in Australia to work with the Trust

Campaign Key Statistics

249

The Number of Nurses that Applied to Work for the Trust through the Digital Advertising Campaign across Facebook, Twitter, Instagram and LinkedIn

48

The Number of Nurses in Australia that were Video-Interviewed by the Trust

26

The Number of Job Offers Accepted by Nurses in Australia to work with the Trust

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Copyright © 2020 | HealthSectorTalent

London Office
Tel: + 44 203 574 4586
Sydney Office
Tel: + 61 2 9056 2673
Toronto Office
Tel: + 1 647 977 9442
Dublin Office
Tel: + 353 1 826 0692
Copyright © 2020 | HealthSectorTalent
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