Project Description
Campaign Background
The Royal National Orthopaedic Hospital NHS Trust is the largest orthopaedic hospital in the UK and a leader in the field of orthopaedics worldwide.
The Trust directly employs 1,502 people with hundreds more employed by partners supporting its work. It provides services on two sites; the Stanmore Hospital site which is a 223 bed hospital with capacity for 16 intensive care patients and is set in 112 acres of land in the London Borough of Harrow. The Bolsover Street site which attends to outpatient cases only and is located in Central London.
The Trust engaged HST to develop a talent acquisition strategy for the direct recruitment of newly qualified and experienced international nurses from a non-traditional overseas source market.
Campaign Video
Campaign Overview
HST developed a comprehensive strategy and talent marketing plan that included Australia being identified as a potential source market to target British trained nurses to return home and newly qualified Australian trained nurses in key states.
An end-to-end resourcing solution was adopted by the Trust that included a branded advertising campaign with campaign website, promotional video and digital artwork alongside outsourced candidate management to manage applications and provide selection support.
The campaign generated 249 applications from Registered Nurses living and working in Australia that HST’s Candidate Management Team then filtered and screened to create a shortlist for the Trust.
HST then scheduled 48 video-interviews with the shortlisted candidates across two States in Australia that resulted in 47 job offers being made and 26 job offers being accepted.
£19.4m
The equivalent reduction in agency spend from directly employing 420 Nurses
Campaign Overview
HST developed a comprehensive strategy and talent marketing plan that included Australia being identified as a potential source market to target British trained nurses to return home and newly qualified Australian trained nurses in key states.
An end-to-end resourcing solution was adopted by the Trust that included a branded advertising campaign with campaign website, promotional video and digital artwork alongside outsourced candidate management to manage applications and provide selection support.
The campaign generated 249 applications from Registered Nurses living and working in Australia that HST’s Candidate Management Team then filtered and screened to create a shortlist for the Trust.
HST then scheduled 48 video-interviews with the shortlisted candidates across two States in Australia that resulted in 47 job offers being made and 26 job offers being accepted.
£19.4m
The equivalent reduction in agency spend from directly employing 420 Nurses
Campaign Key Statistics
48
The Total Number of Nurses in Australia that were Shortlisted for a Video-Interview
47
The Total Number of Nurses in Australia Interviewed and Offered a Job by the Trust
26
The Number of Job Offers Accepted by Nurses in Australia to work with the Trust
Campaign Key Statistics
48
The Total Number of Nurses in Australia that were Shortlisted for a Video-Interview
47
The Total Number of Nurses in Australia Interviewed and Offered a Job by the Trust
26
The Number of Job Offers Accepted by Nurses in Australia to work with the Trust
Melbourne
+61 3 8351 4844
Belfast
+44 28 9072 6078
Dublin
+353 1 826 0692
London
+44 20 3833 0112
Toronto
+1 647 556 4127
©2023. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited
Privacy Policy | Cookie Policy | Modern Slavery Statement
Melbourne +61 3 8351 4844
Belfast +44 28 9072 6078
Dublin +353 1 826 0692
London +44 20 3833 0112
Toronto +1 647 556 4127
©2022. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery