The Royal National Orthopaedic Hospital NHS Trust engaged HST to design and deliver a digital recruitment advertising campaign with managed video interviews in Australia.
The aim of the campaign was to deliver video interviews with suitably qualified nurses in Australia that applied directly to the Trust via their own employer branded digital recruitment advertising campaign.
The digital sourcing campaign from HST included a recruitment landing page, short recruitment video and digital creative such as banners and buttons using the Trust’s own unique employer brand.
HST directly managed the entire digital advertising campaign in Australia selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 4,591 unique visitors and 5,564 page-views to the campaign website generating 384 applications.
HST filtered and screened the initial 384 expressions of interest creating a shortlist that resulted in the Trust conducting 48 video-interviews resulting in 47 job offers and 26 offers being accepted.