Project Description
Campaign Background
King’s College Hospital NHS Foundation Trust is one of the UK’s largest and busiest teaching hospitals, training over 900 dentists, 750 doctors and 300 nurses every year.
The Trust is recognised internationally for its work in liver disease and transplantation, neurosciences, cardiac, haemato-oncology, stroke and major trauma. On 1 October 2013, King’s took over the running of the Princess Royal University Hospital in Bromley and Orpington Hospital, as well as some services at Beckenham Beacon and Queen Mary’s Hospital, Sidcup.
The new enlarged organisation has over 10,500 staff and provides over 1 million patient contacts a year. More than 9,000 babies are delivered by the Trust’s hospitals each year, and over 750 patients attend their Emergency Departments every day.
The Trust was looking to recruit Junior, Specialty Doctors, Clinical Fellows and Consultants in the areas of Ophthalmology, Emergency Department, Critical Care, Cardiovascular and Paediatrics.
Campaign Video
Campaign Overview
The Trust identified Dublin as a potential source market for recruiting doctors and turned to HST to create and manage a bespoke recruitment event to directly source and recruit doctors.
HST developed a direct recruitment strategy that included venue selection and hire in Dublin city centre as well as developing advertising creative suitable for targeting nurses in the Irish market alongside managing media planning and buying.
Advertising the Trust’s event included a blended multi-channel campaign incorporating both traditional and digital advertising, while HST’s event management services included event staff being present at the event on the day to manage the build-up, registrations and break-down.
The campaign resulted in 74 doctors registering to attend the event with 47 invited and 32 attending. 8 doctors were offered posts on day with a further 6 doctors to be interviewed at a later date.
£19.4m
The equivalent reduction in agency spend from directly employing 420 Nurses
Campaign Overview
The Trust identified Dublin as a potential source market for recruiting doctors and turned to HST to create and manage a bespoke recruitment event to directly source and recruit doctors.
HST developed a direct recruitment strategy that included venue selection and hire in Dublin city centre as well as developing advertising creative suitable for targeting nurses in the Irish market alongside managing media planning and buying.
Advertising the Trust’s event included a blended multi-channel campaign incorporating both traditional and digital advertising, while HST’s event management services included event staff being present at the event on the day to manage the build-up, registrations and break-down.
The campaign resulted in 74 doctors registering to attend the event with 47 invited and 32 attending. 8 doctors were offered posts on day with a further 6 doctors to be interviewed at a later date.
£19.4m
The equivalent reduction in agency spend from directly employing 420 Nurses
Campaign Key Statistics
74
The Number of Doctors that Registered to Attend the Trust’s Recruitment Open Day using Facebook, Twitter, Instagram and LinkedIn to Advertise the Events
32
The Number of Doctors that attended the Trust’s Recruitment Open Day
8
The Number of Doctors that were offered jobs on the day of Trust’s Open Day.
Campaign Key Statistics
74
The Number of Doctors that Registered to Attend the Trust’s Recruitment Open Day using Facebook, Twitter, Instagram and LinkedIn to Advertise the Events
32
The Number of Doctors that attended the Trust’s Recruitment Open Day
8
The Number of Doctors that were offered jobs on the day of Trust’s Open Day.
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