Project Description

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Campaign Background

King’s College Hospital NHS Foundation Trust is one of the UK’s largest and busiest teaching hospitals, training over 900 dentists, 750 doctors and 300 nurses every year.

The Trust is recognised internationally for its work in liver disease and transplantation, neurosciences, cardiac, haemato-oncology, stroke and major trauma. King’s employs over 10,500 staff and provides over 1 million patient contacts a year. More than 9,000 babies are delivered by the Trust’s hospitals each year, and over 750 patients attend their Emergency Departments every day.

HST was engaged by the Trust to support the direct recruitment of Junior, Specialty Doctors, Clinical Fellows and Consultants in the areas of Ophthalmology, Emergency Department, Critical Care, Cardiovascular and Paediatrics.

Campaign Video

Campaign Overview

HST developed a talent marketing plan that identified Dublin as a potential source market for Doctors and proposed that a bespoke recruitment open day for the Trust would generate the highest ROI.

HST created an employer branded open day for the Trust that included both venue selection and hire as well as a recruitment advertising campaign targeting Doctors in the Irish market.

Advertising the Trust’s event included a blended multi-channel campaign incorporating both traditional and digital advertising, while HST’s event management services included event staff being present at the event on the day to manage the build-up, registrations and break-down.

The campaign resulted in 74 doctors registering to attend the event with 47 invited and 32 attending. 8 doctors were offered posts on day with a further 6 doctors to be interviewed at a later date.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST developed a talent marketing plan that identified Dublin as a potential source market for Doctors and proposed that a bespoke recruitment open day for the Trust would generate the highest ROI.

HST created an employer branded open day for the Trust that included both venue selection and hire as well as a recruitment advertising campaign targeting Doctors in the Irish market.

Advertising the Trust’s event included a blended multi-channel campaign incorporating both traditional and digital advertising, while HST’s event management services included event staff being present at the event on the day to manage the build-up, registrations and break-down.

The campaign resulted in 74 doctors registering to attend the event with 47 invited and 32 attending. 8 doctors were offered posts on day with a further 6 doctors to be interviewed at a later date.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

74

The Number of Doctors that Registered to Attend the Trust’s Recruitment Open Day

32

The Number of Doctors that attended the Trust’s Recruitment Open Day

8

The Number of Doctors that were offered jobs on the day of Trust’s Open Day

Campaign Key Statistics

74

The Number of Doctors that Registered to Attend the Trust’s Recruitment Open Day

32

The Number of Doctors that attended the Trust’s Recruitment Open Day

8

The Number of Doctors that were offered jobs on the day of Trust’s Open Day

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London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery