Project Description
Campaign Background
RCSI Hospitals Group provides a national service and a regional service to Dublin and the North East. RCSI Hospitals is comprised of Beaumont Hospital, Cavan General Hospital, Connolly Hospital, Louth County Hospital, Monaghan Hospital, Our Lady of Lourdes Hospital, Drogheda, Rotunda Hospital and RCSI (Academic Partner)
The response to Covid-19 saw restrictions imposed on every aspect of life including social, education and economic, while also placing enormous pressure on public hospitals.
HST was engaged by the RCSI Hospitals Group to manage a national recruitment advertising campaign to boost both their current nursing, midwifery and healthcare assistant vacancies, and to prepare their hospitals for future Covid-19 waves.
Campaign Video
Campaign Overview
HST created a multi-channel recruitment advertising campaign across online, search engine and social media using the client’s own unique employer brand.
The client’s campaign started with a stunning recruitment campaign site using the client’s own content and vacancy details that was fully optimised for all devices including mobile.
Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to engage and attract candidate applications for the client.
Within just 7 days, the campaign website received 10,068 unique visitors and generated 1,401 qualified expressions of interest of which HST processed 918 candidates including 647 nurses.
£19.4m
The equivalent reduction in agency spend from directly employing 420 Nurses
Campaign Overview
HST created a multi-channel recruitment advertising campaign across online, search engine and social media using the client’s own unique employer brand.
The client’s campaign started with a stunning recruitment campaign site using the client’s own content and vacancy details that was fully optimised for all devices including mobile.
Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to engage and attract candidate applications for the client.
Within just 7 days, the campaign website received 10,068 unique visitors and generated 1,401 qualified expressions of interest of which HST processed 918 candidates including 647 nurses.
£19.4m
The equivalent reduction in agency spend from directly employing 420 Nurses
Campaign Key Statistics
10,068
The Number of Unique Visitors the Digital Advertising Campaign Generated
1,401
The Total Number of Applications Generated by the Campaign over 7 days
918
The Total Number of Eligible Candidates Applications Received over 7 days
Campaign Key Statistics
10,068
The Number of Unique Visitors the Digital Advertising Campaign Generated
1,401
The Total Number of Applications Generated by the Campaign over 7 days
918
The Total Number of Eligible Candidates Applications Received over 7 days
London
Tel: +44 203 574 4586
Dublin
Tel: +353 1 826 0692
Belfast
Tel: +44 289 072 6078
Toronto
Tel: +1 647 977 9442
©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement
London Tel: +44 203 574 4586
Dublin Tel: +353 1 826 0692
Belfast Tel: +44 289 072 6078
Toronto Tel: +1 647 977 9442
©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery