The RCSI Hospitals Group engaged HST to design and deliver a branded digital recruitment advertising campaign across online, search engine and social media.
The client’s campaign started with a stunning recruitment landing page using their own unique brand, content and vacancy details that was fully optimised for all devices including mobile.
Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn & Google to engage and attract candidate applications for the client’s recruitment event.
Finally, HST directly managed the entire digital recruitment advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications.
Within just 7 days, the campaign website received 10,068 unique visitors and generated 1,401 qualified expressions of interest of which HST processed 918 candidates including 647 nurses.