Project Description

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Campaign Background

RCSI Hospitals Group provides a national service and a regional service to Dublin and the North East. RCSI Hospitals is comprised of Beaumont Hospital, Cavan General Hospital, Connolly Hospital, Louth County Hospital, Monaghan Hospital, Our Lady of Lourdes Hospital, Drogheda, Rotunda Hospital and RCSI (Academic Partner)

The response to Covid-19 saw restrictions imposed on every aspect of life including social, education and economic, while also placing enormous pressure on public hospitals.

RCSI Hospitals Group undertook a national recruitment campaign to boost both their current nursing, midwifery and healthcare assistant vacancies, and to prepare their hospitals for future waves.

Campaign Video

Campaign Overview

The RCSI Hospitals Group engaged HST to design and deliver a branded digital recruitment advertising campaign across online, search engine and social media.

The client’s campaign started with a stunning recruitment landing page using their own unique brand, content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn & Google to engage and attract candidate applications for the client’s recruitment event.

Finally, HST directly managed the entire digital recruitment advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications.

Within just 7 days, the campaign website received 10,068 unique visitors and generated 1,401 qualified expressions of interest of which HST processed 918 candidates including 647 nurses.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

The RCSI Hospitals Group engaged HST to design and deliver a branded digital recruitment advertising campaign across online, search engine and social media.

The client’s campaign started with a stunning recruitment landing page using their own unique brand, content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn & Google to engage and attract candidate applications for the client’s recruitment event.

Finally, HST directly managed the entire digital recruitment advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications.

Within just 7 days, the campaign website received 10,068 unique visitors and generated 1,401 qualified expressions of interest of which HST processed 918 candidates including 647 nurses.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

10,068

The Number of Unique Visitors the Digital Advertising Campaign Generated for the RCSI Hospitals Group

1,401

The Number of Qualified Expressions of Interest Generated by the Campaign over 7 days

918

The Number of Candidates Processed and Supplied by HST to the RCSI Hospitals Group over 7 days

Campaign Key Statistics

10,068

The Number of Unique Visitors the Digital Advertising Campaign Generated for the RCSI Hospitals Group

1,401

The Number of Qualified Expressions of Interest Generated by the Campaign over 7 days

918

The Number of Candidates Processed and Supplied by HST to the RCSI Hospitals Group over 7 days

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Tel: + 44 203 574 4586
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Tel: + 61 2 9056 2673
Toronto Office
Tel: + 1 647 977 9442
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Tel: + 353 1 826 0692
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