Project Description

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Campaign Background

RCSI Hospitals Group provides a national service and a regional service to Dublin and the North East.  RCSI Hospitals is comprised of Beaumont Hospital, Cavan General Hospital, Connolly Hospital, Louth County Hospital, Monaghan Hospital, Our Lady of Lourdes Hospital, Drogheda, Rotunda Hospital and RCSI (Academic Partner)

The response to Covid-19 saw restrictions imposed on every aspect of life including social, education and economic, while also placing enormous pressure on public hospitals.

HST was engaged by the RCSI Hospitals Group to manage a national recruitment advertising campaign to boost both their current nursing, midwifery and healthcare assistant vacancies, and to prepare their hospitals for future Covid-19 waves.

Campaign Video

Campaign Overview

HST created a multi-channel recruitment advertising campaign across online, search engine and social media using the client’s own unique employer brand.

The client’s campaign started with a stunning recruitment campaign site using the client’s own content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to engage and attract candidate applications for the client.

Within just 7 days, the campaign website received 10,068 unique visitors and generated 1,401 qualified expressions of interest of which HST processed 918 candidates including 647 nurses.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST created a multi-channel recruitment advertising campaign across online, search engine and social media using the client’s own unique employer brand.

The client’s campaign started with a stunning recruitment campaign site using the client’s own content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to engage and attract candidate applications for the client.

Within just 7 days, the campaign website received 10,068 unique visitors and generated 1,401 qualified expressions of interest of which HST processed 918 candidates including 647 nurses.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

10,068

The Number of Unique Visitors the Digital Advertising Campaign Generated

1,401

The Total Number of Applications Generated by the Campaign over 7 days

918

The Total Number of Eligible Candidates Applications Received over 7 days  

Campaign Key Statistics

10,068

The Number of Unique Visitors the Digital Advertising Campaign Generated

1,401

The Total Number of Applications Generated by the Campaign over 7 days

918

The Total Number of Eligible Candidates Applications Received over 7 days  

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View All Work

London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery