Project Description

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Campaign Background

The Department of Health is a devolved Northern Irish government department in the Northern Ireland Executive. As with the devolved governments of both Scotland and Wales, the Department is directly responsible for health and social care in Northern Ireland and its population of almost 1.9 million.

In March 2020, the Department of Health launched a Covid-19 emergency recruitment campaign with the objective of rapidly building a directly sourced talent pipeline of temporary staff to ensure additional workforce capacity in the event of the health and social care system being overwhelmed.

HST was engaged by the Department of Health to design, build and manage the HSC Workforce Appeal on behalf of the five Health and Social Care (NHS) Trusts and Northern Ireland’s Ambulance Service.

Campaign Video

Campaign Overview

HST provided the Department of Health with a talent acquisition strategy that included campaign branding, process design, advertising campaigns, outsourced marketing, recruitment technology and application management support.

HST acted as a single point of contact for all stakeholders and suppliers, and was directly responsible for the implementation and on-going management of the emergency temporary workforce initiative.

The HSC Workforce Appeal was advertised extensively across Northern Ireland to generate applications from health, social care and general support staff, while HST also designed applicant pathways for final year medical, nursing and allied health students alongside GMC and NMC temporary registrants to rapidly join the system

Over the course of 35 days, the HSC Workforce Appeal Recruitment Project Team, which consisted of 162 people working remotely across 9 organisations due to Covid-19 restrictions, managed the largest recruitment campaign of its kind in Northern Ireland generating 20,085 applications.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST provided the Department of Health with a talent acquisition strategy that included campaign branding, process design, advertising campaigns, outsourced marketing, recruitment technology and application management support.

HST acted as a single point of contact for all stakeholders and suppliers, and was directly responsible for the implementation and on-going management of the emergency temporary workforce initiative.

The HSC Workforce Appeal was advertised extensively across Northern Ireland to generate applications from health, social care and general support staff, while HST also designed applicant pathways for final year medical, nursing and allied health students alongside GMC and NMC temporary registrants to rapidly join the system

Over the course of 35 days, the HSC Workforce Appeal Recruitment Project Team, which consisted of 162 people working remotely across 9 organisations due to Covid-19 restrictions, managed the largest recruitment campaign of its kind in Northern Ireland generating 20,085 applications.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

20,085

The Number of Individual Expressions of Interest the Campaign Generated

11,642

The Number of Initial Expressions of Interest that Converted into Formal Applications

1,435

The Number of Applicants Recruited by the Campaign over 5 Weeks

Campaign Key Statistics

20,085

The Number of Individual Expressions of Interest the Campaign Generated

11,642

The Number of Initial Expressions of Interest that Converted into Formal Applications

1,435

The Number of Applicants Recruited by the Campaign over 5 Weeks

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London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery