Last evening in London, HealthSectorTalent® also known as HST, won Talent Acquisition Partner of the Year 2023 for a record second time at the prestigious Personnel Today Awards.
HealthSectorTalent® (HST) is tackling the fact that social care is finding it hard to attract recruits because there are many higher-paid roles in the wider economy that are also perceived as less demanding. Working with one of Northern Ireland’s health and social care trusts, HST’s objective was to attract more people into the occupation who otherwise would never have considered it.
HST helped design, build and manage a talent attraction strategy incorporating a series of recruitment open days held across the Trust’s main localities. In addition to managing the recruitment advertising across traditional and digital channels, HST provided the Trust’s relatively small in-house recruitment team with transactional and technological support to enhance the recruitment experience for both candidates and the hiring managers.
Given the estimated 165,000 vacant posts in social care across the UK and having increased by 50% between 2021 and 2022 – the highest in a decade according to the King’s Fund, the results delivered by HST in partnership with the Trust are outstanding.
In total, the campaign delivered 974 expressions of interest and 302 formal applications, a level of reach into the Trust’s community that was far beyond what had been achieved in the past. A 162 candidates attended the recruitment events – a massive 700% increase on the proceeding two-month period, where normal recruitment processes were used. The number of candidates that received a conditional offer was 157 – a success rate of 97 per cent and 129 candidates have since been appointed exceeding the target of 60 hires by 114 per cent.
“Working with a health Trust, they secured a record number of job applications, significantly reduced candidate withdrawals and made a dramatic improvement in the average cost to hire. “Compelling” said one Judge.”
Personnel Today Awards 2023.
“The positive impact on service users results from the increased number of staff available to commenced employment in the shortest time possible, particularly for those who have been awaiting a package of care and specifically in hard-to-fill rural rotas”.
Southern HSC Trust.
“We pride ourselves in being different, but then everyone says that. What’s different about HST is that regardless of how many candidates this particular client recruited as part of this campaign, they paid the same fixed cost. As a Company, we believe every employer can successfully manage their own recruitment with a little bit of help and support. That’s why we provide both single and complementing services to employers that span the entire recruitment lifecycle enabling employers to pick’n’mix the services that they need. Given that this is our second time winning Talent Acquisition Partner of the Year, 2021 and now 2023, we know that what we offer is different and that it works for employers.
Stephen McLarnon, Chief Executive, HealthSectorTalent ®.
