Project Description

Download Report
Download Report

Campaign Background

University Hospital Southampton (UHS) NHS Foundation Trust is one of the country’s largest acute teaching trusts.

The Trust provides services to some 1.9 million people living in Southampton and south Hampshire, plus specialist services such as neurosciences, cardiac services and children’s intensive care to more than 3.7 million people in central southern England and the Channel Islands.

The Trust employs more than 11,500 staff who treat around 150,000 inpatients and day patients, including about 50,000 emergency admissions; see over 624,000 people at outpatient appointments; and deal with around 135,000 emergency department cases.

The Trust was looking to directly source and recruit Consultant (GMC Registered) Ophthalmologists, Anaesthetists and Radiologists.

Campaign Video

Campaign Overview

The Trust engaged HST to design and deliver a branded digital recruitment advertising campaign across online, search engine and social media.

The client’s campaign started with a stunning recruitment landing page using their own unique brand, content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn & Google to engage and attract candidate applications for the client’s recruitment event.

Finally, HST directly managed the entire digital advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 2,281 visitors and 2,699 views to the campaign website with 20 registrations.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

The Trust engaged HST to design and deliver a branded digital recruitment advertising campaign across online, search engine and social media.

The client’s campaign started with a stunning recruitment landing page using their own unique brand, content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn & Google to engage and attract candidate applications for the client’s recruitment event.

Finally, HST directly managed the entire digital advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 2,281 visitors and 2,699 views to the campaign website with 20 registrations.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

2,699

The Number of Views the Campaign Generated from Advertising across Facebook, Twitter, Instagram and LinkedIn

2,281

The Number of Unique Visitors Generated from the Trust’s Digital Advertising Campaign

20

The Number of Candidates that Registered an Expression of Interest in the Consultant Posts.

Campaign Key Statistics

2,699

The Number of Views the Campaign Generated from Advertising across Facebook, Twitter, Instagram and LinkedIn

2,281

The Number of Unique Visitors Generated from the Trust’s Digital Advertising Campaign

20

The Number of Candidates that Registered an Expression of Interest in the Consultant Posts.

View More Campaigns

View All Work

Talk to Us

First Name*
Last Name*
Email Address*
Phone Number*

Company/Organisation*

How can we help?

London Office
Tel: + 44 203 574 4586
 
Sydney Office
Tel: + 61 2 9056 2673
 
Toronto Office
Tel: + 1 647 977 9442
 
Dublin Office
Tel: + 353 1 826 0692

Copyright © 2020 | HealthSectorTalent

London Office
Tel: + 44 203 574 4586
Sydney Office
Tel: + 61 2 9056 2673
Toronto Office
Tel: + 1 647 977 9442
Dublin Office
Tel: + 353 1 826 0692
Copyright © 2020 | HealthSectorTalent
Privacy Policy | Modern Slavery