Project Description

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Campaign Background

University Hospital Southampton (UHS) NHS Foundation Trust is one of the country’s largest acute teaching trusts.

The Trust provides services to some 1.9 million people living in Southampton and south Hampshire, plus specialist services such as neurosciences, cardiac services and children’s intensive care to more than 3.7 million people in central southern England and the Channel Islands.

The Trust employs more than 11,500 staff who treat around 150,000 inpatients and day patients, including about 50,000 emergency admissions; see over 624,000 people at outpatient appointments; and deal with around 135,000 emergency department cases.

HST was engaged by the Trust to help directly recruit Consultant Ophthalmologists, Anaesthetists and Radiologists through the use of digital advertising.

Campaign Video

Campaign Overview

HST created a national and international recruitment advertising campaign across online, search engine and social media using the client’s own unique employer brand.

The client’s advertising campaign started with a stunning recruitment campaign site using the client’s own content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to engage and attract candidate applications.

Finally, HST directly managed the entire digital advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 2,281 unique visitors and 2,699 page views to the campaign website that resulted in 20 applications.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST created a national and international recruitment advertising campaign across online, search engine and social media using the client’s own unique employer brand.

The client’s advertising campaign started with a stunning recruitment campaign site using the client’s own content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to engage and attract candidate applications.

Finally, HST directly managed the entire digital advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 2,281 unique visitors and 2,699 page views to the campaign website that resulted in 20 applications.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

2,699

The Total Number of Views the Campaign Site Received from the Advertising Campaign

2,281

The Total Number of Unique Visitors Generated by the Trust’s Digital Advertising Campaign

20

The Total Number of Candidates that Applied for a Consultant Post with the Trust

Campaign Key Statistics

2,699

The Total Number of Views the Campaign Site Received from the Advertising Campaign

2,281

The Total Number of Unique Visitors Generated by the Trust’s Digital Advertising Campaign

20

The Total Number of Candidates that Applied for a Consultant Post with the Trust

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London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery