Project Description

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Campaign Background

South East Coast Ambulance Service NHS Foundation Trust is one of the biggest ambulance trusts in the UK covering 12 acute hospital trusts, four specialist and mental health trusts and 22 Clinical Commissioning Groups (CCGs).

Employing more than 4,000 people across 119 sites in Kent, Surrey and Sussex, serving a population of nearly 5 million people.

HST was engaged by the Trust to create and manage a series of bespoke recruitment events to directly source and recruit nurses from overseas for their Emergency Operations Centres and 111 Contact Centre.

Campaign Overview

HST developed a talent marketing plan that identified the United Arab Emirates as a potential source market for international nurses and proposed that a series of bespoke recruitment open days in Abu Dhabi and Dubai would generate the highest ROI for the Trust.

HST created two employer branded open days for the Trust that included both venue selection and venue hire as well as two recruitment advertising campaigns targeting nurses in Abu Dhabi and Dubai.

HST’s recruitment event management services included experienced event staff from HST being present at both events in the UAE to manage the build-up, registrations and break-down.

The campaign resulted in 405 nurses registering an expression of interest in working for the Trust with a total of 198 attending the two open days and 48 job offers being made.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST developed a talent marketing plan that identified the United Arab Emirates as a potential source market for international nurses and proposed that a series of bespoke recruitment open days in Abu Dhabi and Dubai would generate the highest ROI for the Trust.

HST created two employer branded open days for the Trust that included both venue selection and venue hire as well as two recruitment advertising campaigns targeting nurses in Abu Dhabi and Dubai.

HST’s recruitment event management services included experienced event staff from HST being present at both events in the UAE to manage the build-up, registrations and break-down.

The campaign resulted in 405 nurses registering an expression of interest in working for the Trust with a total of 198 attending the two open days and 48 job offers being made.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

405

The Total Number of Nurses that Registered to Attend the Recruitment Open Days

198

The Total Number of Nurses that Attended the Recruitment Open Days

48

The Total Number of Job Offers Made to Nurses that Attended the Events

Campaign Key Statistics

405

The Total Number of Nurses that Registered to Attend the Recruitment Open Days

198

The Total Number of Nurses that Attended the Recruitment Open Days

48

The Total Number of Job Offers Made to Nurses that Attended the Events

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London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery