Project Description

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Campaign Background

Sandwell and West Birmingham NHS Trust are an integrated NHS care organisation with an outstanding reputation for teaching, education, research and innovation.

Employing over 7,000 people, the Trust cares for more than 530,000 people across North-West Birmingham operating from the City Hospital in Birmingham, Sandwell General Hospital in West Bromwich and intermediate care hubs.

In 2022, the Trust will open the brand new Midland Metropolitan University Hospital, which will have Europe’s largest A&E Department.

HST was engaged by the Trust to develop a comprehensive executive recruitment advertising campaign for the post of Chief Nurse.

Campaign Video

Campaign Overview

HST’s executive advertising service was the perfect solution for helping the Trust to promote their Chief Nurse post via an employer branded direct recruitment advertising campaign.

The client’s campaign started with a stunning recruitment campaign site using their own unique brand, content and vacancy details that was fully optimised to work across all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to generate direct applications for the client’s senior executive vacancy.

Finally, HST directly managed the entire digital advertising campaign including media planning and buying alongside filtering and screening applications on behalf of the Trust’s Chief Executive.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST’s executive advertising service was the perfect solution for helping the Trust to promote their Chief Nurse post via an employer branded direct recruitment advertising campaign.

The client’s campaign started with a stunning recruitment campaign site using their own unique brand, content and vacancy details that was fully optimised to work across all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to generate direct applications for the client’s senior executive vacancy.

Finally, HST directly managed the entire digital advertising campaign including media planning and buying alongside filtering and screening applications on behalf of the Trust’s Chief Executive.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

1,078

The Total Number of Views the Campaign Generated from the Advertising Campaign

846

The Total Number of Unique Visitors Generated from the Advertising Campaign

10

The Number of Candidates that Applied for the Post of Chief Nurse with the Client

Campaign Key Statistics

1,078

The Total Number of Views the Campaign Generated from the Advertising Campaign

846

The Total Number of Unique Visitors Generated from the Advertising Campaign

10

The Number of Candidates that Applied for the Post of Chief Nurse with the Client

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London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery