Project Description

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Campaign Background

Sandwell and West Birmingham NHS Trust are an integrated NHS care organisation with an outstanding reputation for teaching, education, research and innovation.

Employing over 7,000 people, the Trust cares for more than 530,000 people across North-West Birmingham operating from the City Hospital in Birmingham, Sandwell General Hospital in West Bromwich and intermediate care hubs.

In 2022, the Trust will open the brand new Midland Metropolitan University Hospital, which will have Europe’s largest A&E Department.

The Trust engaged HST to assist with the recruitment marketing of their Chief Nurse post.

Campaign Video

Campaign Overview

HST’s executive advertising service was the perfect solution for helping the Trust to promote their Chief Nurse post via a direct-recruitment campaign.

The client’s campaign started with a stunning recruitment landing page using their own unique brand, content and vacancy details that was fully optimised to work across all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn & Google to engage and attract candidate applications for the client’s recruitment event.

Finally, HST directly managed the entire digital advertising campaign including media planning and buying alongside filtering and screening applications on behalf of the Trust’s Chief Executive.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST’s executive advertising service was the perfect solution for helping the Trust to promote their Chief Nurse post via a direct-recruitment campaign.

The client’s campaign started with a stunning recruitment landing page using their own unique brand, content and vacancy details that was fully optimised to work across all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn & Google to engage and attract candidate applications for the client’s recruitment event.

Finally, HST directly managed the entire digital advertising campaign including media planning and buying alongside filtering and screening applications on behalf of the Trust’s Chief Executive.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

1,078

The Number of Views the Campaign Generated from Advertising across Facebook, Twitter, Instagram and LinkedIn

846

The Number of Unique Visitors Generated from the Event’s Digital Advertising Campaign

10

The Number of Candidates that Registered an Expression of Interest in the post of Chief Nurse

Campaign Key Statistics

1,078

The Number of Views the Campaign Generated from Advertising across Facebook, Twitter, Instagram and LinkedIn

846

The Number of Unique Visitors Generated from the Event’s Digital Advertising Campaign

10

The Number of Candidates that Registered an Expression of Interest in the post of Chief Nurse

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Copyright © 2020 | HealthSectorTalent

London Office
Tel: + 44 203 574 4586
Sydney Office
Tel: + 61 2 9056 2673
Toronto Office
Tel: + 1 647 977 9442
Dublin Office
Tel: + 353 1 826 0692
Copyright © 2020 | HealthSectorTalent
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