Project Description

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Campaign Background

Exemplar Health Care was established in 1999 and acquired the first of its five care homes in 2001.

Today they employ over 3,000 staff who provide high-quality specialist nursing care for adults with complex needs across 31 specialist homes in the UK.

The client planned to hold their own in-house recruitment open day to support the growth of their nursing teams in their homes in Sutton-in-Ashfield.

HST was engaged to create a digital recruitment advertising campaign to promote their Nursing Recruitment Open Day so that they could directly recruit registered nurses in Mental Health and Learning Disability.

Campaign Video

Campaign Overview

HST created a multi-channel recruitment advertising campaign across online, search engine and social media using the client’s own unique employer brand.

The client’s campaign started with a stunning recruitment campaign site using the client’s own content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to engage and attract candidate applications for the client’s recruitment event.

Finally, HST directly managed the entire digital advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 1,266 visitors and 1,535 views to the campaign website with 26 registrations.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST created a multi-channel recruitment advertising campaign across online, search engine and social media using the client’s own unique employer brand.

The client’s campaign started with a stunning recruitment campaign site using the client’s own content and vacancy details that was fully optimised for all devices including mobile.

Again, using the client’s own unique employer branding, HST carefully designed digital artwork for advertising across Facebook, Instagram, Twitter, LinkedIn and Google to engage and attract candidate applications for the client’s recruitment event.

Finally, HST directly managed the entire digital advertising campaign selecting the best platforms, formats and tactics to capture the highest number of qualified candidate applications resulting in 1,266 visitors and 1,535 views to the campaign website with 26 registrations.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

1,535

Total Number of Views the Campaign Generated from the Advertising Campaign

1,266

Total Number of Unique Visitors to the Client’s Event Campaign Site

26

The Number of Mental Health & Learning Disability Nurses that Registered to Attend

Campaign Key Statistics

1,535

Total Number of Views the Campaign Generated from the Advertising Campaign

1,266

Total Number of Unique Visitors to the Client’s Event Campaign Site

26

The Number of Mental Health & Learning Disability Nurses that Registered to Attend

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View All Work

London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery