Project Description

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Campaign Background

Ashford and St. Peter’s Hospitals NHS Foundation Trust are the largest provider of acute services in North-West Surrey.

Employing more than 3,700 staff, the Trust serves a population of 410,000 people and provides a full range of general hospital services including A&E, maternity, paediatric and critical care services. Specialist services such as neonatal intensive care, vascular surgery and limb reconstruction surgery.

The Trust engaged HST to develop a talent acquisition strategy for the direct recruitment of newly qualified and experienced nurses from a non-traditional overseas source market.

Campaign Video

Campaign Overview

HST developed a comprehensive strategy and talent marketing plan that included Australia being identified as a potential source market to target British trained nurses to return home and newly qualified Australian trained nurses in key states.

A Hybrid RPO resourcing solution was adopted by the Trust that included a branded advertising campaign with campaign website, promotional video and digital artwork alongside outsourced candidate management to manage applications and provide selection support.

The campaign generated 101 applications from Registered Nurses living and working in Australia that HST’s Candidate Management Team then filtered and screened to create a shortlist for the Trust.

Of the 52 candidates shortlisted for interview, 34 nurses were interviewed by the Trust over four days, exceeding the original target of 30 interviews and resulted in 33 job offers being made – a 97% interview-to-offer rate.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST developed a comprehensive strategy and talent marketing plan that included Australia being identified as a potential source market to target British trained nurses to return home and newly qualified Australian trained nurses in key states.

A Hybrid RPO resourcing solution was adopted by the Trust that included a branded advertising campaign with campaign website, promotional video and digital artwork alongside outsourced candidate management to manage applications and provide selection support.

The campaign generated 101 applications from Registered Nurses living and working in Australia that HST’s Candidate Management Team then filtered and screened to create a shortlist for the Trust.

Of the 52 candidates shortlisted for interview, 34 nurses were interviewed by the Trust over four days, exceeding the original target of 30 interviews and resulted in 33 job offers being made – a 97% interview-to-offer rate.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

101

The Number of Nurses that Applied to Work for the Trust through the Digital Advertising Campaign

34

The Number of Nurses in Australia that were Video-Interviewed by the Trust over 4 days

33

The Number of Job Offers Made to Nurses in Australia by the Trust

Campaign Key Statistics

101

The Number of Nurses that Applied to Work for the Trust through the Digital Advertising Campaign

34

The Number of Nurses in Australia that were Video-Interviewed by the Trust over 4 days

33

The Number of Job Offers Made to Nurses in Australia by the Trust

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    London Office
    Tel: + 44 203 574 4586
    Dublin Office
    Tel: + 353 826 0692
    Belfast Office
    Tel: + 44 289 073 7830
    Toronto Office
    Tel: + 1 647 977 9442


    Copyright © 2021


    Privacy Policy | Modern Slavery

    Candidate Lead Generation® is a Registered Trademark of Health Sector Talent Limited