Project Description

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Campaign Background

Ashford and St. Peter’s Hospitals NHS Foundation Trust are the largest provider of acute services in North-West Surrey.

Employing more than 3,700 staff, the Trust serves a population of 410,000 people and provides a full range of general hospital services including A&E, maternity, paediatric and critical care services. Specialist services such as neonatal intensive care, vascular surgery and limb reconstruction surgery.

The Trust required a strategic recruitment marketing partner to create and manage a digital sourcing campaign to directly source and recruit newly qualified and experienced overseas trained nurses to work for the Trust.

Campaign Video

Campaign Overview

Ashford & St Peter’s Hospitals NHS Foundation Trust engaged HST to design and deliver a digital recruitment advertising campaign with managed video interviews in Australia.

The aim of the campaign was to deliver 30 video interviews with suitably qualified nurses in Australia that applied directly to the Trust via their own employer branded digital recruitment advertising campaign.

The digital sourcing campaign from HST included a recruitment landing page, short recruitment video and digital creative such as banners and buttons using the Trust’s own unique employer brand.

HST delivered 101 qualified candidate applications that were filtered and screened by HST’s applicant processing team with 52 nurses invited for video interview. A total of 34 nurses were interviewed by the Trust over four days, exceeding the original target of 30 interviews and resulted in 33 job offers being made – a 97% interview-to-offer rate.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

Ashford & St Peter’s Hospitals NHS Foundation Trust engaged HST to design and deliver a digital recruitment advertising campaign with managed video interviews in Australia.

The aim of the campaign was to deliver 30 video interviews with suitably qualified nurses in Australia that applied directly to the Trust via their own employer branded digital recruitment advertising campaign.

The digital sourcing campaign from HST included a recruitment landing page, short recruitment video and digital creative such as banners and buttons using the Trust’s own unique employer brand.

HST delivered 101 qualified candidate applications that were filtered and screened by HST’s applicant processing team with 52 nurses invited for video interview. A total of 34 nurses were interviewed by the Trust over four days, exceeding the original target of 30 interviews and resulted in 33 job offers being made – a 97% interview-to-offer rate.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

101

The Number of Nurses that Applied to Work for the Trust through the Digital Advertising Campaign across Facebook, Twitter, Instagram and LinkedIn

34

The Number of Nurses in Australia that were Video-Interviewed by the Trust over 4 days

33

The Number of Job Offers Made to Nurses in Australia by the Trust

Campaign Key Statistics

101

The Number of Nurses that Applied to Work for the Trust through the Digital Advertising Campaign across Facebook, Twitter, Instagram and LinkedIn

34

The Number of Nurses in Australia that were Video-Interviewed by the Trust over 4 days

33

The Number of Job Offers Made to Nurses in Australia by the Trust

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Copyright © 2020 | HealthSectorTalent

London Office
Tel: + 44 203 574 4586
Sydney Office
Tel: + 61 2 9056 2673
Toronto Office
Tel: + 1 647 977 9442
Dublin Office
Tel: + 353 1 826 0692
Copyright © 2020 | HealthSectorTalent
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