Project Description

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Campaign Background

Ashford and St. Peter’s Hospitals NHS Foundation Trust are the largest provider of acute services in North-West Surrey.

Employing more than 3,700 staff, the Trust serves a population of 410,000 people and provides a full range of general hospital services including A&E, maternity, paediatric and critical care services. Specialist services such as neonatal intensive care, vascular surgery and limb reconstruction surgery.

The Trust engaged HST to develop a talent acquisition strategy for the direct recruitment of newly qualified and experienced nurses from a non-traditional overseas source market.

Campaign Video

Campaign Overview

HST developed a comprehensive strategy and talent marketing plan that included Australia being identified as a potential source market to target British trained nurses to return home and newly qualified Australian trained nurses in key states.

A Hybrid RPO resourcing solution was adopted by the Trust that included a branded advertising campaign with campaign website, promotional video and digital artwork alongside outsourced candidate management to manage applications and provide selection support.

The campaign generated 101 applications from Registered Nurses living and working in Australia that HST’s Candidate Management Team then filtered and screened to create a shortlist for the Trust.

Of the 52 candidates shortlisted for interview, 34 nurses were interviewed by the Trust over four days, exceeding the original target of 30 interviews and resulted in 33 job offers being made – a 97% interview-to-offer rate.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Overview

HST developed a comprehensive strategy and talent marketing plan that included Australia being identified as a potential source market to target British trained nurses to return home and newly qualified Australian trained nurses in key states.

A Hybrid RPO resourcing solution was adopted by the Trust that included a branded advertising campaign with campaign website, promotional video and digital artwork alongside outsourced candidate management to manage applications and provide selection support.

The campaign generated 101 applications from Registered Nurses living and working in Australia that HST’s Candidate Management Team then filtered and screened to create a shortlist for the Trust.

Of the 52 candidates shortlisted for interview, 34 nurses were interviewed by the Trust over four days, exceeding the original target of 30 interviews and resulted in 33 job offers being made – a 97% interview-to-offer rate.

£19.4m

The equivalent reduction in agency spend from directly employing 420 Nurses

Campaign Key Statistics

101

The Number of Nurses that Applied to Work for the Trust through the Digital Advertising Campaign

34

The Number of Nurses in Australia that were Video-Interviewed by the Trust over 4 days

33

The Number of Job Offers Made to Nurses in Australia by the Trust

Campaign Key Statistics

101

The Number of Nurses that Applied to Work for the Trust through the Digital Advertising Campaign

34

The Number of Nurses in Australia that were Video-Interviewed by the Trust over 4 days

33

The Number of Job Offers Made to Nurses in Australia by the Trust

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London
Tel: +44 203 574 4586

Dublin
Tel: +353 1 826 0692

Belfast
Tel: +44 289 072 6078

Toronto
Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation®
are Registered Trademarks of Health Sector Talent Limited®
Privacy Policy | Cookie Policy | Modern Slavery Statement

London Tel: +44 203 574 4586

Dublin Tel: +353 1 826 0692

Belfast Tel: +44 289 072 6078

Toronto Tel: +1 647 977 9442

©2021. All rights reserved.
HST Healthcare Talent Acquisition® and Candidate Lead Generation® are Registered Trademarks of Health Sector Talent Limited®.
Privacy Policy | Cookie Policy | Modern Slavery