Ashford & St Peter’s Hospitals NHS Foundation Trust engaged HST to design and deliver a digital recruitment advertising campaign with managed video interviews in Australia.
The aim of the campaign was to deliver 30 video interviews with suitably qualified nurses in Australia that applied directly to the Trust via their own employer branded digital recruitment advertising campaign.
The digital sourcing campaign from HST included a recruitment landing page, short recruitment video and digital creative such as banners and buttons using the Trust’s own unique employer brand.
HST delivered 101 qualified candidate applications that were filtered and screened by HST’s applicant processing team with 52 nurses invited for video interview. A total of 34 nurses were interviewed by the Trust over four days, exceeding the original target of 30 interviews and resulted in 33 job offers being made – a 97% interview-to-offer rate.